Client's Press Releases
Corona victim launches non-profit to help others
2nd April 2020
A cancer survivor and now recovering Corona Virus victim* is using the knowledge developed while helping people with cancer to help others with the virus.
Dr Shara Cohen, founder of Cancer Care Parcel, has pulled together a team of people who are working pro bono to promote and deliver the special Corona Virus Care Parcels.
The idea of the parcels came about by accident when, while self-isolating, Shara tried using some of the items in her cancer care parcels to alleviate her Corona Virus symptoms such as neck cushions and a thermometer. It occurred to her that she had stock of these items, as well as hand sanitizers and tissues, which other people who are self-isolating like her may need.
Shara, an author and former research scientist with a Phd in Immunology, decided to use the knowledge and the contacts she has developed while setting up her business Cancer Care Parcel to launch the not-for-profit Corona Virus Care Parcel. The cost of the package and contents varies depending on the products, some of which are being donated, and postage and packaging.
Shara explains. “I was lying in bed feeling poorly and decided I wanted to help. Many of my current clients are vulnerable because of their cancer treatment so I wanted to see if I could help them and others. My Cancer Care Parcels receive very positive feedback and I thought using the same concept and offering people something really useful to help the Corona Virus symptoms would be my way of contributing and helping. I thought people might want the parcels for themselves, or to send to friends or family.
“It’s such a difficult time and I know from personal experience that that it’s really tricky to know what to do if you hear a friend or family member has the virus. Gifts like flowers and chocolates are nice to receive but do not last long and aren’t useful. Being able to send a useful gift is also helpful when you can’t visit the sick person because of the lockdown situation.”
Shara added: “I ran the idea for the Corona Virus Care Parcel past a number of people and a few said it would look like I am profiteering from the pandemic, but I can reassure people that I am not. We just want to support the community and play our part in helping people.”
The contents of the package may include items such as:
✔️ Hot water bottle - for the chills
✔️ Sleep mask - to help get rest in the daytime
✔️ Foot massager - pampering and for aches and pains
✔️ Water bottle - to help stay hydrated
✔️ Anti-bacterial wash or soap
✔️ Thermometer - to keep an eye on the symptoms
✔️ Two Neck Pillows - to stay comfy in bed
✔️ Peppermint tea - help with nausea and when people don't want to eat
✔️ A wind up hand fan - for comfort when having a high temperature
The people and companies donating their services SO FAR and collaborating with Shara on this project include:
Blueberry PR provide ongoing PR services to help get the word out. Enabling people to get the care packages they need and helping us get further donations to keep the costs down.
Box and Seal provided the boxes.
Cancer Care Parcel provides backend infrastructure, stock items, customer service and some packaging.
Christine Chung and Melissa Jorolaman help source donations
Design24 designed flyers for inside the care packages
Hassan developed the website
Kerry designed our logo
Mark Henderson Photography provided expert photography and infographics of the care parcels.
Tarlu Fullfilment are responsible for packing the parcels promptly and efficiently, and by liaising with courier companies ensure the packages reach their destinations in good time. Dr Cohen started her working life as a research scientist and lecturer with over 100 peer-reviewed scientific publications.
She followed a classical scientific career until she left mainstream science in 2000 (which coincided with the birth of her first daughter) to establish a Life Science Communications company (which she sold in 2016).
In 2013 she was diagnosed with Cancer and set up Cancer Care Parcel and in 2020, after getting the Corona Virus, Shara set up the non-profit project Corona Care Parcel project.
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