Online PR, or digital PR, has changed the face of our industry over the past decade. Your business, however large or small, must have a strong online presence that is constantly refreshed.
We all know that the web is the channel most new customers will use to find you and your digital footprint will be highly influential. Your website, your LinkedIn profile, blogs, social media feeds, reviews, informative online articles and online press coverage all help make up this footprint.
It's also extremely important for your Google rankings as there's nothing that the search engine likes better than good quality content that is updated regularly.